IMC 693G Digital Storytelling
Professor Jason Flynn
September 13, 2010
J. Mark Yencha
Assignment 2, Week
The Premiere fan club of the worldwide Steelers family
Background info
Since its inception in 2005, the Steel City Mafia has blossomed into a thriving fan club that has already surpassed 8,000 worldwide members. The Steel City Mafia takes enormous pride in being the premiere fan club of the worldwide Steelers family. Being a member means you are a part of a family, a family that extends nationwide as well as globally. You can go into any city across the United States and you will find a Steelers bar. The Steel City Mafia helps establish Steelers bars and makes them Official Hang-Outs. Many Pittsburgh natives were displaced after most of the steel mills closed in the 70’s and 80’s, this is why you will find so many Steelers bars all over the country. Being a member of Steel City Mafia gives one access to current and former players.
Geographical distance does not limit our level of commitment to our team. We take over every bar; restaurant, city, or stadium on Steelers game days like no other team. Steelers bars can be found in every major U.S. city, a claim that no other professional football team can make. We don’t die; we multiply! Fans in rival stadiums just scratch their heads, wondering where all those towels come from. One fact will always remain: all Steelers games are home games!
Theme: Be a part of our Steelers family, join the Steel City Mafia!
Logline: Steel City Mafia, the premiere fan club of the worldwide Steelers family
Title: The Steel City Mafia wants you!
The Godfather Waltz plays softly
Opening line:
Your Godfather awaits, the day has come. He has called upon you to do a service for him.
Scene 1: The Godfather motioning to the viewer to come to him, take action.
Line 2: If you are a part of Steelers Nation, the Steel City Mafia wants you. Join the premiere fan club of the worldwide Steelers family.
Scene 2: Group of Steel City Mafia members all decked out in their pinstripe suits, and fedoras. The group is socializing while watching and cheering on their beloved Pittsburgh Steelers.
Line 3: Join today, for a one-time $25 membership fee; you are welcomed to the family. You will receive an official Steel City Mafia Membership Card, Member T-Shirt and exclusive access to Premium content on the website. Membership is LIFETIME. www.SteelCityMafia.com
Closing scene: A large family dinner with an open seat for you.
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