IMC 693G Digital Storytelling
Professor Jason Flynn
September 27, 2010
J. Mark Yencha
Assignment 4, Week 5
Scene Descriptions
Shooting Locale: Heinz Field in Pittsburgh, Pa. and various Steel City Mafia events across the world
Scene 1: Introduction or call to action.
Without the expressed written permission of the NFL (National Football League) and the Pittsburgh Steelers, we cannot use the likenesses of the Steelers.
The ad will begin with a call to attention:
To accommodate our commercial, we will do an overview (WS) Heinz Field on a typical game-day from high above as not to infringe on league rules.
VO: (Voice-over) “Pittsburgh Steeler fans” the Steel City Mafia has graciously opened up the family to you.
Camera fades from in and out from a stadium level (MCU) shot to an aerial shot high above stadium.
Scene 2:
VO: The premiere fan club of the worldwide Steelers family is presenting Steeler fans an offer that they cannot refuse. For a limited time, you may become a part of our family: the Steel City Mafia for $25. Being a part of the Steel City Mafia family means for life.
Camera shows the Godfather (CU) extending his hands to make an offer.
Scene 3:
Camera cuts to a picture (MCU) of Steel City Mafia member tee-shirt and membership card.
VO: Benefits include an official membership card and tee-shirt. Steel City Mafia graphic logo to be super-imposed in background
Scene 4:
Camera shows slideshow of various SCM family events such as tailgates, book signings, Sit-Down dinners and parties including members of all ages, races and sexes.
VO: Join our family for exclusive access to Steel City Mafia functions which include parties, tailgating, meet & greets with current and former Steelers.
Scene 5: Call to action/Conclusion
Join today for an exclusive SCM bonus, limited SCM sleeve of golf-balls at www.SteelCityMafia.com
Tagline: One World, One Team, One Family! Steel City Mafia
Disclaimer: We recognize the negative connotations associated with the word “mafia”. However, we see it as a metaphor that represents the strong following of the Steeler Nation and the close camaraderie that exists within our Family of fans. We love the competitive nature of the sport but understand the importance of respect and sportsmanship.
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