IMC 693G – Digital Storytelling
Professor Jason Flynn
October 4, 2010
J. Mark Yencha
Assignment 5, Week 6
Storyboards & Script
Storyboard Assignment
Scene: STEEL CITY MAFIA
1.1 
• 1.1 STEELER FANS
Shot Mid Shot
High Angle
Heinz Field – Pittsburgh, Pa.
2010-10-03- 13:00
Hey Steeler Fans!
1.2 
• 1.2 HEINZ FIELD-DAY
Wide Shot
Low Angle
Heinz Field – Pittsburgh, Pa.
2010-10-03- 13:00
Heinz Field shot from Pittsburgh Steelers game. Day
1.3 
• 1.3 HEINZ FIELD
Wide Shot
Low Angle
Heinz Field – Pittsburgh, Pa.
2009-09-10- 20:15
Stadium wide shot, night
1.4 
1.4 SCM Motto
Cut-In
Other
Studio, Ravenswood, WV
2010-10-04 -01:54
Steel City Mafia-One World, One Team, One Family!
1.5 
• 1.5 Godfather offer
Cut-In
Other
Studio, Ravenswood, WV
2010-10-04 – 01:50
Join the family. Shot of (Godfather) making an offer that cannot be refused.
1.6 
• 1.6 SCM Events
Medium Close Up
Eye Level
Strip District – Pittsburgh, Pa.
2010-09-11 – 02:30
Bosses welcome you to the Steelers family.
1.7 
• 1.7 SCM Events II, Bosses invitation to join at www.SteelCityMafia.com
Shot Mid Shot
Eye Level
Heinz Field – Pittsburgh, Pa.
2010-10-03 – 02:37
Bosses invitation to join the Steel City Mafia
1.8 
• 1.8 SCM Events III, Hanging with Steeler-great Dermonti Dawson
Shot Mid Shot
Eye Level
Chantilly, Va.
2010-10-03 – 02:39
SCM family events -Steeler-great Dermonti Dawson at Steel City Mafia event
1.9 
• 1.9 SCM Events IV, Hall of Fame Steeler Franco Harris is a made member of Steel City Mafia
Medium Close Up
Eye Level
July 28 – 12:00
Chantilly, Va.
NFL Hall of Famer & 4-time Super Bowl Champion Franco Harris is a made member of the Steel City Mafia.
1.10 
• 1.10 SCM Events V, Tailgate with Louis Lipps
Medium Close Up
Eye Level
Heinz Field – Pittsburgh, Pa.
2009-08-07 – 02:59
Steeler-great Louis Lipps at SCM tail-gate with members
1.11 
• 1.11 SCM Membership package
Medium Close Up
Eye Level
Studio, Ravenswood, WV
2010-10-04 – 03:47
Shot of Steel City Mafia tee-shirt and membership card.
1.12 
• 1.12 SCM Pride with website
Cut-In
Other
Studio, Ravenswood, WV
2010-10-04 – 03:03
Join the Steel City Mafia
1.13 
• 1.13 Conclusion and disclaimer
Cut-In
Other
2010-10-04 – 03:13
Conclusion- Join SCM – www.SteelCityMafia.com Disclaimer page
Script-First draft
(Scene 1.1) Hey Steeler fans!
(Scenes 1.2 and 1.3) As a proud member of Steeler Nation, have you ever wanted more?
(Scene 1.4) The Steel City Mafia has graciously opened up the family for you; we are making you an offer you cannot refuse.
(Scenes 1.5 through 1.11) For a limited time, you can become part of our family, the Steel City Mafia. For $25 you become an official card-carrying member of our Steeler family. Membership in our family is for life! You will also receive a special Steel City Mafia tee-shirt.
(Scene 1.12) Go to www.SteelCityMafia.com to join today. Becoming a part of our family offers you a chance for meet & greets with current and former Steeler players as well as travel packages for home or away games. Join us today!
(Scene 1.13) Steel City Mafia is devoted to strengthen, enhance and unite all Steeler fans worldwide. We strive to develop fan recognition and fan experience while encouraging a positive fan presence in every community. We recognize the negative connotations associated with the word “mafia”. However, we see it as a metaphor that represents the strong following of the Steeler Nation and the close camaraderie that exists within our Family of fans.
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