This is a prime example of viral marketing, it started with an email from KISSOnline on Sunday saying there would be a huge announcement Monday. Being a life-long KISS fan, I was hooked and was checking 1st thing Monday. I knew that KISS just did a 35th Anniversary of ALIVE(album) in Argentina and was hoping [...]
Evolution of Dance 2
Version 2 of the second most viewed video in YouTube history more about "Evolution of Dance 2", posted with vodpod Infectious example of Viral Marketing, how many of you have seen the original Evolution of Dance video? There have been over 117 million views on YouTube alone. Evolution 2 has over 4.5 million views since [...]
Viral Marketing
Viral Marketing can be seen in the example of “The Evolution of Dance” video that has been viewed over 117 million times on YouTube alone. The video surfaced a few years ago and within weeks it was being seen on computer screens all over the world. This video was being emailed, YouTubed and seen on [...]
Tiger Woods – Famous Masters Chip in
more about "Tiger Woods – Famous Masters Chip in", posted with vodpod IMC example personified. An opening shot of the Swoosh logoed ball, Tiger’s shirt, hat and eventually you will see the multi-million dollar shot of his Nike Swooshed golf ball slowing to an almost complete stop(long enough to snap a picture)exposing the Swoosh then [...]
IMC Defined!
IMC is Integrated Marketing Communications, does that tell you much? Do you wonder what exactly that means? Here is very simple explanation from Reader’s Digest “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on the back of [...]
2009 Major League Baseball predictions
MLB Predictions for 2009. National League American League East Champs N Y Mets East Boston Red Sox Central Chicago Cubs Central Cleveland Indians West LA Dodgers West LA Angels Wildcard Philadelphia Phillies Wildcard Minnesota Twins National League Champs Chicago Cubs American League Champs Cleveland Indians
A little bit of pertinent data
I am a 43 year single father of two sons(15 & 13)who think they know more than their father, of course. By the time that you realize that your father was right about almost everything, you have a son who thinks you know nothing! We live in a small town of 5,000 in Ravenswood, West [...]
IMC Ideas for Facebook/Twitter Mania
My esteemed colleague Erik spoke of RSS(really simple syndication)being a very useful tool for marketers. Facebook offers and very rapid updating option and Tweeting on Twitter is obviously an example of RSS. With each of these options, the user may share a little or a lot with friends in their network about what they are [...]
Mid-life crisis quotes:
Material things mean nothing. On your death bed, what do you have? Do you have your sports car, your 401K(101 K, nowdays) Do you have your favorite toys? The material things are not there with you, hopefully you have your memories, what have you done, where have you been and with whom did you share [...]
